Design Is.... Campaign

image taken from an article found here

Another major part of our current typography project is expanding our initial quote into a full campaign. To do this, we had to add two additional quotes. I selected the following for my full campaign:

The assignment is to construct someone else's image of perfection alongside your own. - Barbara Kruger

The only important thing about design is how it relates to people. - Victor Papanek

A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away. - Antoine de Saint Exupéry

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For my campaign as a whole, I wanted to focus on the aspect of perfection in design as well as it's relationship to the employer of the design (assuming the designer is being employed). My quotes are open to tell a Design story. The designer receives the assignment, understands how it relates to people, and finally achieves perfection.